Sometimes, a great idea begins as a dilemma.

Around this time three years ago, Angela Rose Capanna realized her wallet was stolen. Then, a good chunk of her bank account went missing, too. When her dreams of holiday shopping started to fizzle, her parents suggested she start selling her baked goods to raise some fast cash.

“I wound up selling 95 pies that Thanksgiving,” the Turnersville resident said. A new business was born. …